Hair Care
Hair Care That Cares: Why Salon 574 & Spa Trusts Davines
The Italian brand that changed how we think about professional hair care — and why it matters for your hair.
By Correy Goetz · Owner & Master Colorist ·

When we opened Salon 574 & Spa in Warsaw, Indiana, one of the first decisions we made was which professional hair care line to use and retail. It is not a decision we took lightly. The products we use on our clients' hair — and the products we send them home with — are a direct reflection of our values and our commitment to their hair health.
We chose Davines. And the more we have used it, the more confident we are in that choice.
Who Is Davines?
Davines is a family-owned Italian professional hair care brand, founded in Parma in 1983 by the Bollati family. What started as a cosmetics research laboratory grew into one of the most respected professional hair care brands in the world — present in more than 90 countries, sold exclusively through professional salons, and certified as a B Corporation with a score of 117.4.
That B Corp certification matters. It means Davines has been independently verified to meet rigorous standards for social and environmental performance, accountability, and transparency. A score of 117.4 places Davines among the highest-performing B Corps in the beauty industry. This is not greenwashing — it is a legally binding commitment to doing business the right way.
What Makes Davines Different?
Artisan Formulations from Parma, Italy
Every Davines product is developed at the Davines Village in Parma — a purpose-built campus that runs on renewable energy and houses the brand's research, production, and sustainability operations. The formulations favor ingredients of natural origin, processed with advanced cosmetic technology. The result is products that feel luxurious and perform at the highest professional level.
Sustainability That Goes Beyond Packaging
Davines' commitment to sustainability goes far beyond using recycled packaging (though they do that too). In 2021, Davines partnered with the Rodale Institute to found EROC — the European Regenerative Organic Center — a 17-hectare research hub dedicated to regenerative agriculture and sustainable ingredient sourcing. The brand has joined the Science-based Targets Initiative to reduce emissions with science-backed goals. In 2026, Davines evolved its philosophy to 'For a Good Life' — a reflection of values that extend beyond the product to the people who make it and use it.
Salon-Exclusive Distribution
Davines products are sold exclusively through professional salons. This is not just a business model — it is a quality commitment. By keeping their products in professional hands, Davines ensures that clients receive guidance on the right products for their specific hair type and concerns. When you buy Davines at Salon 574 & Spa, your stylist is not just selling you a shampoo — they are recommending a product based on your hair's specific needs.
The Davines Product Lines We Love at Salon 574 & Spa
OI — For All Hair Types
The OI line is formulated with Roucou oil — a natural oil derived from the seeds of the Bixa orellana tree, rich in carotenoids, vitamin A, and selenium. Roucou oil has remarkable protective and antioxidant properties that deliver extraordinary shine, softness, and manageability to any hair type. The OI All In One Milk is one of our most popular retail products — a leave-in treatment that controls frizz, protects from heat up to 450°F, and adds shine without weighing hair down. If you have never tried a professional leave-in treatment, this is the one to start with.
NOUNOU — For Damaged and Processed Hair
NOUNOU is formulated specifically for damaged, processed, or brittle hair. If you have been through color corrections, bleaching, or years of heat styling, NOUNOU is designed to restore softness, strengthen the hair shaft, and improve manageability. The NOUNOU shampoo uses a gentle cleansing formula that nourishes while it cleanses — a significant departure from sulfate-heavy drugstore shampoos that strip color and moisture with every wash.
MOMO — For Dry and Dehydrated Hair
MOMO is the hydration line — designed for hair that feels dry, dull, or thirsty. The MOMO serum provides weightless, deep hydration and heat protection up to 450°F. For clients in Warsaw and the surrounding area who deal with dry winters and humidity-fluctuating summers, MOMO is a seasonal essential. Dry hair is more prone to breakage, frizz, and color fade — consistent hydration is the preventive solution.
MINU — For Color-Treated Hair
MINU is our go-to recommendation for any client who invests in professional color services. The MINU shampoo and conditioner use color-protecting ingredients that seal the hair cuticle and prevent color fade between salon visits. For clients who get balayage, highlights, or any color service at Salon 574 & Spa, MINU is the at-home product that protects that investment. Using a color-protective shampoo can extend the life of your color by weeks — which means fewer touch-up appointments and more money in your pocket.
Why Professional Products Matter for Your Hair Health
We understand that professional hair products cost more than drugstore alternatives. But the comparison is not apples to apples. Professional products are formulated at higher concentrations with salon-grade ingredients that drugstore products cannot match. A professional shampoo typically requires a smaller amount per wash, meaning the bottle lasts longer than its drugstore equivalent.
More importantly, the right professional products actively support the health of your hair between appointments. Clients who use professional products consistently come in with healthier, more manageable hair — which means better color results, longer-lasting cuts, and fewer corrective treatments. The investment in professional products pays for itself in the quality of your salon results.
Shop Davines at Salon 574 & Spa in Warsaw, Indiana
Salon 574 & Spa retails the full Davines product line in our Warsaw salon. Your stylist will recommend the right products for your hair type and color at your appointment. We carry OI, NOUNOU, MOMO, MINU, and additional lines based on seasonal availability. If you have questions about which Davines products are right for you, call us at (574) 551-0029 or ask at your next appointment. We serve clients from Warsaw, Winona Lake, Syracuse, Columbia City, and throughout Kosciusko County.
Because great hair does not happen by accident. It happens with the right products, the right techniques, and the right team. At Salon 574 & Spa, we are committed to all three.
Frequently Asked Questions
What is Davines?
Davines is a family-owned Italian professional hair care brand founded in Parma in 1983. It is B Corp certified, meaning it meets rigorous standards for social and environmental performance. Davines products are formulated with natural ingredients, sustainably sourced, and packaged with minimal environmental impact. They are sold exclusively through professional salons.
What makes Davines different from drugstore hair products?
Professional products like Davines are formulated at higher concentrations with salon-grade ingredients that drugstore products cannot match. Davines also uses sustainably sourced natural ingredients and avoids harsh sulfates and parabens. The difference in hair feel, shine, and long-term health is significant — especially for color-treated or processed hair.
Which Davines product is right for my hair type?
OI is ideal for all hair types seeking shine and softness. NOUNOU is formulated for damaged, processed, or brittle hair. MOMO is designed for dry or dehydrated hair needing intense hydration. MINU protects color-treated hair. Your stylist at Salon 574 & Spa can recommend the right line for your specific hair needs at your appointment.
Is Davines cruelty-free and sustainable?
Yes. Davines is B Corp certified with a score of 117.4 — one of the highest in the beauty industry. The brand is committed to sustainable sourcing, eco-friendly packaging, and carbon neutrality. Davines products are not tested on animals and prioritize ingredients of natural origin.
Can I buy Davines products at Salon 574 & Spa in Warsaw, Indiana?
Yes. Salon 574 & Spa retails Davines products in our salon. Your stylist can recommend the right products for your hair type and color at your appointment. We carry the OI, NOUNOU, MOMO, and MINU lines, among others.
How does Davines help maintain hair color?
The Davines MINU line is specifically formulated for color-treated hair. MINU shampoo and conditioner use color-protecting ingredients that seal the hair cuticle, prevent color fade, and maintain vibrancy between salon visits. For clients who invest in professional color services, using color-protective products at home is essential to protecting that investment.
What is the Davines OI line?
The Davines OI line is formulated with Roucou oil — a natural oil rich in carotenoids, vitamin A, and selenium with protective and antioxidant properties. OI products deliver extraordinary shine, softness, and manageability to all hair types. The OI All In One Milk is one of our most popular retail products — a leave-in treatment that controls frizz, protects from heat, and adds shine.
Book at Salon 574 & Spa
Salon 574 & Spa · 3127 E Center St, Warsaw, Indiana 46582 · (574) 551-0029